Prepared for Anna Hickey & Lily Sharpe · Sprouts Farmers Market
Category Brief · Sprouts Buyers
A Category Brief,
Built for Sprouts.
Follow-up to April 28 Innovation Discussion. An interactive, two-part look at where the tortilla and salty-snack sets stand today — and where LesserEvil fits into the shelf you're building for next year.
4 SKUs Recommended
7–8 Facings Brand Block
S3 / S4 Placement
54
SKUs Analyzed
88
Total Facings
9
Current Brands
0%
OOS Rate
98%
Promo Part.
$5.29
Median Price
Section 01
Set Analysis
The shelf, audited.
A live, interactive store-level audit of two adjacent sets at Sprouts — Tortilla Chips and Puffs & Popcorn. Shelf diagrams, SKU-level facings, pricing, promo participation, and out-of-stock signal — all click-through.
Tortilla ChipsPuffs & Popcorn
Open set analysis→
Section 02
Tortilla Chips Opportunity
The case for LesserEvil.
A 10-slide interactive narrative: where the gap is, the SKU strategy, pricing ladder, shelf plan, and the ask. Every metric, brand bar, and shelf slot is clickable.
10 sections4 SKU lineupBuyer case
Open the opportunity→